I love online shopping on Forever21. They always have the best styles at affordable prices. I was updating my iPhone today and discovered that they have completely refreshed their App. The new App connects their users to all social networks that most 21 year-olds care about.
Upon launching the App, it doesn’t start at the top not with what you can buy, but instead they celebrate their users first with images from Lookbook. Following that is YouTube, and then finally their New Arrivals. They also have a tab that allows users to get even more social which populates the most recent feeds from Twitter, Instagram and Facebook.
This is a successful App for many reasons, but mainly because unlike other brands like Zara or H&M; it’s utilizing social networks to celebrate their brands. They aren’t afraid that users look at that content first, because they understand that it is those places that their users find the most value. It is also on social networks that Forever21 discovers how their most recent fashion trends are translated in today’s 21 year old’s life. Clever and amazing! Here’s to discovering more Apps that integrate social networks fearlessly.